Messe Düsseldorf Asia
About The Show

Event Overview

ONE-STOP GATEWAY TO ASIA’S THRIVING WIRE AND CABLE INDUSTRIES

Returning to Bangkok in 2025, wire Southeast Asia – driven by the global expertise of wire Düsseldorf, marks its 16th edition as the most authoritative trade event for the wire and cable industries in the region.

Since its inaugural staging in 1995, the specialist trade fair has set the bar as the region’s leading trade-focused platform for international exhibitors to showcase their latest wire and cable processing equipment and machinery, products and solutions to key local and global manufacturers, suppliers, and service providers for the wire, cable, spring-making and fastener industries.

Held alongside the synergistic Tube Southeast Asia, both trade events will bring together some 400 exhibitors from over 30 countries, providing an attractive focal point and springboard for both international companies and local businesses wanting to make their foray into Asia’s markets.

Event Overview

Established as Southeast Asia’s most prominent event for the wire and cable sectors, wire Southeast Asia has garnered consistent stellar results for both exhibitors and visitors with its ability to:

  • Address current and future demands by showcasing leading-edge innovations, machinery and technologies
  • Connect top manufacturers and leading brands to active buyers and influential decision makers
  • Maintain regional market-relevance by staying on top of global industry trends

At A Glance

Show Title
wire Southeast Asia 2025
16th International Wire & Cable Trade Fair for Southeast Asia
Event Date
17 – 19 September 2025
Opening Hours
10.00am – 6.00pm (17 – 18 Sep)
10.00am – 5.00pm (19 Sep)
Venue
Hall 103 - 104
Bangkok, Thailand
Staging Cycle Biennial (first held in Singapore in 1995; relocated to Bangkok in 2007)
Exhibitor Registration
To become an exhibitor, kindly fill out the Online Enquiry Form or contact our project team.
Visitor Registration Admission is FREE for business and trade visitors.
Dress Code Business / Work Attire
Organised By
Messe Duesseldorf Asia Pte Ltd
3 HarbourFront Place,
#09-02 HarbourFront Tower Two
Singapore 099254
Tel: (65) 6332 9620
Fax: (65) 6332 9655 / (65) 6337 4633
Representative in Thailand
Exposis Co Ltd
1755/3 Level 2 Cedar Park, Soi Ladprao 94 Plubpla
Wangthonglang, Bangkok 10310, Thailand
Tel: (66) 2559 0856 8
Fax: (66) 2559 2893

Hear from our Exhibitors & Visitors

Exhibitor Testimonials

Our objective of this year’s participation is to acquire new customers and for existing customers to get ideas on how to improve processes, ask questions and resolve challenges face-to-face. This year’s fair exceeded our expectations. 2 years ago, we had approximately 70% of the customers we had right now. What was good for us too was that 60% to 65% of the customers we met at the fair were new customers, and they had really detailed enquiries about our products and what we can do.

Rudolf Descovich
Managing Director, Medek & Schoerner GmbH

It is a must for us to participate in this year’s exhibition as Southeast Asia is an important and growing market for us. At the exhibition, we were able to know more about the needs of our customers. The exhibition is very well organized and we had many Asian visitors, as well as visitors from India and even Africa visiting our booth. We plan to be back in two years’ time where economic prospects are stronger in light of the establishment of the ASEAN Economic Community (AEC).

Dr. –Ing. Thomas Kaup
Senior Executive Vice President Sales, Wafios AG

Asia, in particular Southeast Asia is a growing market for us and hence we put a lot of our efforts into expanding the market, including our participation at this year’s exhibition. Not only does this trade exhibition reach out to the domestic Thai market, but it also draws industry visitors from regional countries who would not otherwise be entering the European markets.

The main objective of our participation is to sell machines and let the local market know of our products, and we are pleased to share that a machine has been sold at the exhibition. We are also happy with the crowd and internationality of visitors at our booth.

Patrick Maurissen
Sales Director, Numalliance

Visitor Testimonials

The market for the wire and tube industries is booming in Asia, particularly so with the onset of the ASEAN Economic Committee (AEC) this year. The timely staging of wire and Tube Southeast ASIA 2015 allowed me to see and experience the latest in technology, materials and machinery, and bring such knowledge back to Myanmar.

Nyein Aung
Myanmar Construction Entrepreneurs Association

I am glad wire and Tube Southeast ASIA 2015 covered a broad spectrum of the industries’ supply chain – where I could gain technical knowledge and network with fellow industry players at the seminar sessions, and experience an eye-opening display of international know-how and skillsets on the fairgrounds. I managed to procure bending tools and work benches from Eisenkraft which would bring about greater efficacy to my business while keeping cost low and competitive.

Ekasith Buasroung
Eulogy Group (Thailand)

During this visit to wire Southeast ASIA 2015, I got to meet up with suppliers and merchants from the region and acquired knowledge of the newest machines and technologies available in the market. I will surely visit again in 2017.

Truong Han Thuan
Ho Chi Minh City Electric Wire & Cable Association

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